We Move Products Off Shelves
Vietnam’s FMCG-focused creative agency — built for brands in Personal Care, Food & Beverage, Alcohol, and Fashion. We connect KOL influence and UGC that converts to drive real trial, real purchase, and lasting brand love.
Real trust.
Real sales.
We don’t just create content —
we build the social proof
that moves product.
Vietnam’s trusted printing & advertising powerhouse — backing Dagency with full 360° execution capability across digital, print, POS, and in-store activation.
Dagency is Vietnam’s FMCG-focused creative agency — purpose-built for brands in Personal Care, Food & Beverage, Alcohol, and Fashion that need more than awareness. We combine KOL strategy with UGC creator networks to generate the kind of authentic social proof that drives real consumer behaviour: trial, purchase, and repeat.
As a next-generation agency powered by Double D, we bring full 360° execution — from TikTok and Instagram to in-store POS and physical brand activations. One team, one brief, every touchpoint covered.
FMCG Native
We live and breathe consumer goods. Every strategist understands category dynamics, shelf psychology, and what actually drives purchase decisions in Vietnam.
Creator-First
KOLs and UGC creators are at the heart of everything we do. We match the right voice to the right product — then build campaigns that earn trust at scale.
Vietnam-Rooted
Local platform expertise, local creator networks, and deep understanding of Vietnamese consumer psychology — from Gen Z beauty buyers to premium spirits drinkers.
Sales-Obsessed
We track what matters: trial rates, repurchase, basket uplift, and sell-through velocity. Content that looks great but doesn’t sell is just decoration.
Services Built to
Move Product
Every service is engineered for FMCG realities — category competition, retail velocity, and consumer trust. No generic campaigns. No wasted reach.
KOL & UGC Creator
The Influence Engine
The most powerful purchase driver in Vietnam isn’t TV or paid ads — it’s a trusted voice recommending your product authentically. Our KOL strategy and UGC creator network work together to build category credibility and drive measurable sell-through across all four verticals.
Social Media Strategy
Channel strategy, content calendars, and community management tailored per vertical. We know what works for a skincare brand is very different from what works for a premium whisky or a streetwear drop.
Social Commerce
TikTok Shop, Shopee Live, and shoppable content strategy — turning creator audiences directly into buyers. We build the bridge between content and cart with creator-led commerce campaigns.
O2O & Trade Activation
Digital buzz that drives physical trial. Pop-ups, sampling events, retail activations and POS materials — backed by Double D’s printing infrastructure for fast, high-quality execution nationwide.
Paid Media & Performance
Meta, TikTok, and Google ads run by FMCG specialists who understand category targeting, consumer intent signals, and how to scale what’s working in your creator campaigns.
Four Categories.
One Agency.
We go deep, not wide. Dagency operates across four FMCG verticals with dedicated creator networks, category knowledge, and campaign frameworks built specifically for each one.
Personal Care
Skincare, haircare, cosmetics and wellness. We work with beauty KOLs and UGC creators who drive genuine trial — from get-ready-with-me content to clinical claim storytelling that converts browsers into buyers.
Food & Beverage
Packaged foods, instant meals, soft drinks, coffee and functional beverages. We build hunger-inducing creator content and sampling campaigns that drive awareness at launch and sustained velocity at shelf.
Alcohol & Spirits
Beer, wine, spirits, RTDs and craft beverages. We navigate Vietnam’s advertising regulations while building aspirational brand worlds through lifestyle KOLs and on-trade activations that move bottles on and off premise.
Fashion & Lifestyle
Apparel, footwear, accessories and lifestyle brands. From streetwear drops to premium fashion launches — we connect brands with style creators who build genuine desire and translate it into sell-through velocity.
Our 5-Step Playbook
We map your competitive landscape, consumer sentiment, and creator ecosystem before touching a brief.
A custom creator and channel strategy built around your vertical, launch window, and commercial targets.
We brief, cast and onboard the right KOLs and UGC creators — matched by vertical, audience, and performance history.
Launch creator content across platforms simultaneously, amplified with paid media and O2O touchpoints where needed.
Real-time dashboards tracking reach, engagement, click-through, trial, and sales correlation — not vanity metrics.
We don’t adapt generic digital frameworks to FMCG. Our entire operation — from strategy to creator briefs — is built around how consumers discover, consider, and buy consumer goods in Vietnam.
500+ vetted creators across beauty, food, lifestyle, and fashion — each with verified audience quality and a track record of driving commercial outcomes, not just views.
Powered by Double D’s infrastructure, we deliver digital content and physical materials from one team. Creator content to in-store POS — faster, more consistent, lower cost.
We report on what brand managers actually care about: trial conversion, basket size, TikTok Shop GMV, and Shopee sell-through. Every campaign has a commercial success metric.
Start a
Conversation
Whether you’re launching a new product, scaling an existing brand, or looking for a creator partner who understands FMCG — we’d love to hear from you.
